Travel Works for America (2023)
Campaign Site
DESCRIPTION
During my time at Prologue, I contributed to the development of the Travel Works for America campaign site, an important initiative highlighting the economic impact of the U.S. travel and tourism industry. The site aimed to educate and engage policymakers and the public to support industry recovery and growth. I helped create the moodboard that guided the site’s visual direction, collaborated on wireframing, designed both desktop and mobile layouts, and provided creative direction to ensure clear, compelling storytelling aligned with campaign goals.
Creative Collaborator
Moodboard Designer
Web Designer
Mobile Designer
Creative Direction Support
CREDITS
ROLE
Donyelle Joiner-Rogers (Graphic Designer)
Daniel (Senior Designer)
Jess Kemp (Creative Director)
Jacquelyn Newmark (UX Designer)
Jermey (Web Developer)
Me & a team member were assigned to design moodboards to present the red & blue with circles are my two takes of I envisioned the clients website. I used red, white, & blues to represent the U.S Travel works & stay on brand with vibrant images & fun icons.
Our UX Designer took in the clients needs & created wireframes for the structure of the site. We had meetings with the client discussing solutions of the layout.
The client loved my moodboard direction & me & the team found a way ro combine both to keep certain aspects, this was the chosen moodboard we used to set the tone for the rest of the website.
This is how the final website turned out, it was a very detailed & thorough process of coming to a solution that met the clients needs & goals but we achieved a great campaign identity.
