The Dojo (2020)
Logo & Brand Identity
DESCRIPTION
The Dojo is a lifestyle brand and motivational movement that celebrates community, peace, and play. Designed as a space where people can come together to get inspired, have fun, and uplift one another, the brand promotes positivity and connection. I created the visual brand identity and logo design to reflect this mission, blending boldness with warmth. My work included merchandise design, social media posts, promotional posters, and business cards—building a cohesive and energizing visual presence across both print and digital touchpoints.
Brand Identity
Art Direction
Logo Design
Merchandise Design
Print & Marketing Design
Social Media Designer
ROLE
CREDITS
Donyelle Joiner-Rogers
The Dojo needed a bold, versatile visual identity that balances strength and sophistication while celebrating motivation and play. It required a design system that channels masculine energy The brand needed to stand out with dynamic, impactful visualsusing black, white, and gold to create a main character vibe that’s both powerful and inviting across all touchpoints, especially social media.
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The logo for The Dojo features two swirling flames that come together to form a symbolic dojo mark, representing both inner strength and harmony. Inspired by the founder’s deep appreciation for Japanese and Chinese culture anchoring the brand in purpose and cultural respect.
Social Posts
For The Dojo’s social posts, I used a bold palette of black, white, and gold with sharp lines and radiant gradient accents to convey power, play, and focus. The gold wasn’t flat—it sparked with motion, drawing out subtle tones like amber and bronze for energetic highlights.
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I curated a bold visual direction that balances elegance and grit. I intentionally sourced black-and-white photography to give the brand a grounded, timeless feel—while using gold accents to inject a sense of winning, power, and forward motion. Every photo was chosen with intention to reflect strength, style, and the freedom to play hard and live fully.
