Joruney to Clean (2022)
Campaign Site
DESCRIPTION
As part of a collaborative design team at Prologue, I contributed to the Journey of Clean campaign—a sustainability-focused initiative promoting eco-friendly practices and products. The campaign featured partnerships with industry leaders such as Procter & Gamble, Visa, and Visit California, each showcasing their commitment to environmental responsibility through various sustainability actions. I helped the team by designing several key web pages for the campaign site and developing a visually cohesive PDF document. After the campaign, I designed the case study for Prologue’s website, highlighting our work and impact with consistent branding and clear communication.
ROLE
Website Design
Print Material
Icon Illustration
Case Study Designer
Donyelle Joiner-Rogers (Graphic Designer)
Daniel Betts (Senior Designer)
Jess Kemp (Creative Director)
CREDITS
Me & the team came up with colors, typography, iconography styles. & we searched for inspiration for websites. We then came up with a moodboard to showcase to the client. The client chose the second moodboard.
The UX designer on the team developed these wireframes before we translated them into a final design. This was a carefully planned high stakes campaign site.
