Joruney to Clean (2022)
Campaign Site
DESCRIPTION
As part of a collaborative design team at Prologue, I contributed to the Journey of Clean campaign—a sustainability-focused initiative promoting eco-friendly practices and products. The campaign featured partnerships with industry leaders such as Procter & Gamble, Visa, and Visit California, each showcasing their commitment to environmental responsibility through various sustainability actions. I helped the team by designing several key web pages for the campaign site and developing a visually cohesive PDF document. After the campaign, I designed the case study for Prologue’s website, highlighting our work and impact with consistent branding and clear communication.
CREDITS
Website Design
Print Material
Icon Illustration
Case Study Designer
ROLE
Donyelle Joiner-Rogers (Graphic Designer)
Daniel Betts (Senior Designer)
Jess Kemp (Creative Director)
Me & the team came up with colors, typography, iconography styles. & we searched for inspiration for websites. We then came up with a moodboard to showcase to the client. The client chose the second moodboard.
The UX designer on the team developed these wireframes before we translated them into a final design. This was a carefully planned high stakes campaign site.
