In a Pickle (2023)
In a Pickle Brand Identity
DESCRIPTION
In a Pickle was a creative branding challenge based on a provided brief for a pickle company. I took the concept further by imagining a fun, modern identity for a brand that celebrates pickled vegetables beyond just cucumbers—like carrots, onions, and jalapenos. I developed the visual direction, packaging design, and playful illustrations, using vibrant colors and quirky typography to bring a fresh, approachable vibe to a classic snack.
ROLE
Brand Designer
Packaging Designer
Illustrator
Art Director
Typography Designer
Concept Developer
CREDITS
Donyelle Joiner-Rogers
Logo & Colors
My design challenge was to come up with a fun logo called In a Pickle. I played with orientation & italicizing the text picked a fun font & script font combo for playfulness.
Illustrations, Stickers Imagery
I sourced & created illustrations classic images that have vibrant. veggies but a home feel for balance. I used natural tones in the word illustrations to balance out the playfullness.
Social Media & Branding
I put everything together to display in a social media post, in result we have a fun dynamic brand that stands out from the crow & captures attention.
