Texture Crush (2023-Present)
The Cultural Architects
DESCRIPTION
I collaborated with Texture Crush, a natural hair care brand, to bring consistency, vibrancy, and visual storytelling across multiple brand touchpoints. My work included designing social media content, promotional campaign materials, and email marketing assets to boost engagement and drive sales. I also developed product packaging, custom t-shirt and scarf designs, branded stickers, and contributed design updates to their Shopify website. Each piece was crafted to reflect the brand’s bold, expressive identity while supporting cohesive marketing across digital and physical platforms.
ROLE
Illustration
Website Design
Graphic Design
Presentation Design
Packaging Design
Social Media Design
Email Marketing Design
CREDITS
Donyelle Joiner-Rogers
FAMU ALUMNI SOCIAL SLIDE
I worked on a lot of email campaigns for Texture Crush to convert customers to purchase & support the products.
PAINTED GUAVA T-SHIRT & BONNET PACKAGE DESIGN
I Created a customized t-shirt design by painting Guavas & using colors inspired by the brand packaging & the clients vision. I also created bonnet packaging these were used at a market event.
Print Materials I created for a Campaign sale & Influencer box to inform influencers about how to use the product & whats included in the box.
